Village Strategic Plan (2026-2031)
A strategic plan is a top-level planning tool for an organization to establish clear policy direction over all operational aspects of its vision. The Strategic Plan serves as a framework for decision making over a five-year period. The plan is the result of a disciplined effort to facilitate decisions that will shape what the Village intends to accomplish. This plan incorporated an assessment of the present state of Village governance, the gathering of critical information, setting goals and finally making decisions for the future.
The Village of Ashwaubenon is experiencing a period of rapid change and significant growth. Changes in both the built environment and the organization have affected the availability of resources. At the same time, evolving service demands and changing societal expectations have increased the need for public services. As a result, the Ashwaubenon Village Board, staff, committees, and other decision-makers must maintain a shared understanding of priorities and clearly communicate the Village's strategic direction, key objectives, and action items.
Strategic Framework
Our Strategic Planning Process
The Village successfully developed and implemented its first Strategic Plan in 2021. Beginning in the fall of 2025 and continuing into early 2026, the Village Board and staff engaged in a new strategic planning process to guide the organization over the next five years.
In early 2026, the Village partnered with Allyson Brunette Consulting to assist with data collection, stakeholder engagement, and facilitation. Staff compiled and analyzed results from the 2025 Employee Experience Survey, the 2026 Community Resident Satisfaction Survey, stakeholder focus groups, and a Village Board/Executive Leadership Team retreat held in April 2026. Together, these efforts informed the development of the 2026-2031 Strategic Plan.
This Strategic Plan provides a framework for our agreed-upon vision, mission, and organizational core values. These foundational statements define what we want our community to be, our purpose as an organization, and how we will work together to achieve our goals.
Our Vision
“Ashwaubenon is a dynamic community of choice, leading northeast Wisconsin through opportunity, connection, and belonging.”
Our Mission
“To serve our community. Strengthening Ashwaubenon.”
Our Guiding Core Values
The following values reflect our beliefs about the roles and responsibilities of our organization:
Strategic Directives
Looking forward, we will carry out our mission to create the community we envision through six primary strategic directives:
Each directive addresses specific issues, opportunities, and community priorities identified throughout the planning process. Each directive is ultimately tied to an identified goal. Goals are broad, value-based statements that express our preferences and desired outcomes for the term of this plan.
Each directive is supported by a series of key initiatives. These initiatives are concise statements that describe what we will do to achieve our vision and advance the related goal.
The plan also identifies action steps, or tasks, associated with each initiative. These actions are the specific steps that will be taken to implement the initiative and move the Village toward achieving its goals.